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Is it just me or is it a bit overkillSometimes I feel like we're pushing the idea of mobile to the limit But then I look at the numbers:WhoaThere are over one billion consumers looking for information on their mobile devices and you know what works when consumers are looking for information Inbound marketingIn this post I share the top three most effective inbound marketing tips app marketers can use to begin making waves in the world of mobileInbound marketing wins in mobileThe opportunity to connect deeply with consumers through inbound marketing has never been larger than it is today and mobile is fueling a huge amount of the growth When it comes to apps all you need to know is this: apps have already surpassed the web when it comes to consumer time-spent and are second only to time spent watching televisionThe secret is this: very few companies are taking advantage of this space Its 2013 but in the world of mobile apps it's like its 2001 all over againApp developers and their audiences need help acquiring customers profitably and not focusing simply on vanity metrics such as number of downloads That's where inbound marketing comes inInbound marketing on the web has matured and grown a lot over the past several years We can learn a lot from our past and apply it to our future (ie we can take what we know and apply it to mobile marketing) Below are three simple inbound marketing strategies for mobile apps that are delivering absolutely incredible results1 Be socialBy this point we should all understand howtostrategy However when it comes to mobile social is justwhat we do as humans We text and email like crazy We ride the bus and check Facebook We Instagram our lunches and Tweet our random observations while standing in line at StarbucksThese days to be mobile is to be social This means that social is a perfect venue for conversations about your mobile app's offerings Lets take a look at two of socials leaders and how they can be used for mobile purposesTwitterA while back Nike ran a Twitter-focused experiment to introduce a new mobile app theyd created They proactively shared their content and the app with likely consumers who were sharing their athletic activities on Twitter The results astounded them Their two week experiment yielded:Although Nike is a large company the results of their campaign fascinating at any level The last part is the most interesting: they received as many downloads from their social "experiment" asthey did through their largest paid channel The ROI was extraordinaryFacebookIts impossible to talk about the social landscape without bringing up Facebook For mobile Facebook can be incredibly important For certain categories of apps (movies tv games news and others) connecting with Facebook drives a massive increase in revenue and engagement from users Take a look at the data from some of the most popular apps who have integrated a Facebook loginFacebook isnt necessarily the best option for every app developer but when its done well its clear that integrating Facebook into your app can really improve your results2 Tell your own storyConsumers generally surf and search for apps from within the app store As such making sure that youveis absolutely crucial Getting discovered by a large audience of interested customers can be as simple as:You must own your presence in the app store and also make it another channel for telling your app's story Most app developers gloss over many of the important details that can affect downloads for an app It's important to not let the app store tell your app's story for you If you do you'll be missing out on a large marketing opportunityThe app store is only one place to tell your story Using your website and other channels to share why people use your app and what problems youre solving is an increasingly powerful method of enabling app discovery and it also makes your app seem more "human"Because apps are so exceptional at providing task-oriented solutions in small consumable packages journalists and bloggers are actively searching for apps they can share with their audiences The largest tech blogs and app review sites routinely drive as many installations as a feature in the app store Take the time to produce content and information that will appeal to journalists and share your story in enough detail that theyll discover your app and want to learn more For a great example take a look at how the small team behindhaswith publications like ForbesBy sharing your story with these outlets it's likely that your downloads will increase3 Court your audience of fans from day oneIt should be clear that you want to own your story and tell it in the app store and elsewhere However there is another more powerful route - having your customers tell great stories about you Not only is this personally gratifying (nothings better than hearing from a customer that youve developed something that delights them) but word of mouth is incredibly effective Consumer studies continue to show that recommendations from the people we know are trusted the most for the average consumerNow how do you get your fans to go tell their friends and say good things in publicFor many web businesses this is an incredible challenge because theres no centralized source for customers to share their thoughts For mobile apps thats not the case - the app stores give you agreat venuefor this in the form of the ratings and reviews sectionsBut how do consumers get to the app store to review your app Despite the existence of easy opinion-sharing venuesmost customers dont speak upIn factit appears thatless than 01%of downloads result in a rating or review in the app store Most consumers need a nudge  a reminder that they can share their thoughts and opinionsThis is why you should be proactively connecting with your customers from day one If your app has a returning audience it means that there are people who are a fan of what youve built Those customers are highly likely to share their fandom with the worldif you make it easy for them to do soThe wonderful thing about developing apps is that you can use them as a direct channel to talk with your customers Reaching out to your biggest fans inside your app and connecting more deeply with them is a powerful strategy for increasing customer loyalty and motivating a group of evangelistsConnecting with your audience of fans certainly increases the number of customers but its about more than just reviews Its about the recognition that we walk around with our smartphones all day longWhen we take a look at our phone in a meeting or open it at dinner were around others introducing them to apps we love By communicating closely with your customer base you can massively change your awareness and download trajectory Weve talked with a number of developers who can map their adoption geographically Word of mouth inthe real worldis a major inbound channel for mobile which every app developer can influence in a meaningful wayAsfrom a few years ago uncomfortably reminded us  were addicted to our phonesSo mobile. As big and as fast as this opportunity is growing.
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